According to the RDA Group, a global research marketing and consulting firm, Ford matches Toyota on initial quality in nearly every category. The RDA report issued recently states that 2007 model year Ford, Lincoln and Mercury vehicles made in the first quarter of the year are nearly equal in initial quality to those made by Toyota, and better than those made by Nissan. Moreover, Ford's initial quality score improved by 8% when compared to results from a year ago. On the average, the auto industry only improved by 2% giving Ford a distinct advantage where quality and customer satisfaction are concerned.The study goes on to indicate that one of the most trouble-free cars was the Mercury Milan which owners reported 910 problems per 1,000 units.
The results certainly reinforce Ford's Bold Moves campaign. It would appear that promises made regarding overall product quality and design are coming to fruition.
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